Poker Night in America Announces Sponsorship Deal with 888Poker
Las Vegas, NV (June 15, 2014) – “Poker Night in America” (PNIA), an exciting new weekly television series scheduled to debut nationally in Summer 2014 announced today the signing of an official sponsorship agreement with the All-American Poker Network (AAPN). AAPN, which will target the regulated United States online gaming market, is a joint venture between 888 Holdings (888) — one of the world’s leading online gaming operators — and Avenue Capital Group (ACG) – one of the world’s leading investment firms.
888Poker is already a well-known and highly-trusted brand in the online gaming world. Leveraging 888’s award-winning software and management services has enabled the 888Poker brand to become the world’s second-largest online poker network. Moreover, us.888Poker.com has become the third-largest independent poker room in the state of New Jersey. 888Poker is operated under a license issued by the New Jersey Division of Gaming Enforcement (NJDGE).
888Poker is also bucking industry trends by continuing to grow domestically and worldwide. Over the past year 888Poker has experienced 10 percent growth versus and overall industry decline of 9 percent worldwide. Source: Pokerscout March 2014
This agreement represents a unique cooperative alliance in both gaming and entertainment and which increases the potential for further expansion. “Poker Night in America,” which is produced by Rush Street Productions, is currently in the midst of filming and releasing its first full season of new shows. The production team recently announced a national television deal with CBS Sports which will broadcast “Poker Night in America” weekly on Sunday nights. The first show debuts this Sunday, June 29th.