CASINO PARTNER GUIDE AN INTRODUCTION Event Partners Our event partners include: Since debuting on CBS Sports Network in June 2014, Poker Night in America has emerged as a premier brand in televised poker with its unique formula for a TV cash game.

Poker celebrities + Mainstream celebrities + Poker = FUN!

Poker Night in America is an “invite only” cash game that films in casinos around the United States and Canada. Now filming its 6th season, the show has aired thousands of times on Network television, and has quickly become one of the most highly rated shows on the CBS Sports Network.

PNIA has created several successful partnerships with land-based casinos that benefit from brand marketing to millions of viewers each week. Partner casinos also are able to elicit on-site enthusiasm of casino patrons and gamers on the property during each PNIA live events.
CBS Sports CBS SPORTS NETWORK • New Episode every Monday Night at 10pm Eastern
• Constant re-airs throughout the week
Syndication SYNDICATION NETWORK • In addition to CBS Sports Network, Poker Night in America is syndicated on a number of regional sports networks around the country.
• In total, those syndicated networks reach an additional 28 million homes across 27 states.
• In an average week, Poker Night in America airs every day of the week, over 20 combined times on those syndicated networks.
Online Distribution ONLINE DISTRIBUTION MILLENNIAL TARGET Poker Night in America has a strong and constantly growing base of loyal online viewers. 6.5 MILLION VIEWS 22K SUBSCRIBERS 2.7 MILLION VIEWS 32K FOLLOWERS Introducting Poker Night Live INTRODUCING THE NETWORK LAUNCH OF Due to the successful growth and ratings spike of Poker Night in America, CBS Sports Network (in addition to other networks) have offered a standalone Cash Game show, dubbed Poker Night in America LIVE.

Poker Night LIVE will be formatted in two (2), one-hour long episodes each, airing in consecutive hour time slots, later in the week from PNIA’s flagship show.
26 Hours of National TV Broadcast
80 Hours of Twitch Broadcast
13 Weeks of Programming
8 Total Exposure Hours per Week
Poker Night in America LIVE is slated to create 26 hours of new and original poker content for CBS Sports Network, consisting of 13 weeks of programming, including 80 hours of live streaming to Twitch, over a 3 month period.

Network Television Airing
Poker Night in America LIVE will air a live an unedited version of the flagship show 2 hours every Tuesday night for 13 weeks from 8pm - 10pm Pacific. This raw look at poker professionals and celebrities playing live will provide a fun and unique perspective on their lives and on the game of poker.

Online Streaming
Prior to a two-hour network television airing, Poker Night in America will livestream two hours of high-quality online content to multiple channels, like Twitch, targeting the millennial demographic. In addition, we will stream to Twitch on Wednesday, Thursday, and Friday nights for at least 2 hours each night.
Biggest Names CASTING We’ve produced over 120 episodes in the first two years. Players keep coming back because it’s “the most fun” they’ve ever had playing poker. We mix well known players with celebrities to create a fun and interesting environment. It’s one of the top rated shows on CBS Sports Network and the show keeps getting better and better. THE BIGGEST NAMES IN POKER & CELEBRITY Poker Night in America LIVE will provide the most exciting and desired poker playing content in the television business, in addition to online streaming avenues. Gone will be the days of edited, slow, poker play and analysis. Poker Night LIVE will be casted for action packed fanfare pleasure and intrigue, as LIVE pulls back the curtain on how Las Vegas poker rooms run poker pro and celebrity cash games.
Casting will include:
Professional Poker Player Celebrities
Reality TV Stars
….and more
Partner Benefits INTRODUCTION TO CASINO PARTNER BENEFITS • 106 total hours of Network Television and Online Exposure
• Customer promotions to win a seat on our show
• Brand association with Poker Pros, Athletes, and Celebrities
• Nearly unlimited ways for us to highlight your brand across multiple platforms
• Investment: $20k/week